Kōwhai Plumbing

Google's phone speed test gives the home page 38 out of 100. The main picture takes 7.2 seconds to appear on a phone, mostly because of one very large photo and a slider that loads every image at once.

• Resize the top photo to about 1600 pixels wide and save it as WebP. That alone should cut most of the wait.
• Swap the five photo slider for one photo. Sliders load every picture before anyone sees the first one.
• Turn on caching in your website builder so returning visitors do not download everything again.

The site lays out properly on a phone, but some buttons are small and close together, and the menu text is light grey on white, which is hard to read outside. Google's accessibility score is 81 out of 100.

• Make buttons at least the size of a fingertip, with a little space between them.
• Darken the menu text so it is easy to read in sunlight.
• Add short descriptions to the job photos so people using screen readers know what they show.

Four of the six pages share the same Google title, "Home", so Google cannot tell them apart. There is no sitemap, and 12 of the 19 photos have no description. The good news: nothing is blocking Google, and the Services page has plenty of useful words.

• Give each page its own title and a one line description that mentions Whanganui.
• Turn on the sitemap in your website builder and send it to Google Search Console.
• Describe each photo in a few words, for example "New hot water cylinder installed in a Gonville laundry".
• Add your business details (name, address, phone, hours) as a Google Business Profile and link it to the site.

The home page opens with "Welcome to our website" over a photo of a van. A stranger has to scroll to learn you are plumbers, and the word Whanganui first appears in the footer.

• Replace the welcome line with something like "Plumbers in Whanganui. Repairs, hot water and new builds."
• Move the three services up, straight under the top photo.

The phone number only appears in the footer, and it is not a tap to call link, so phone users have to copy it by hand. The contact form has nine boxes and asks for a fax number.

• Add a "Call 06 000 0000" button to the top of every page that dials when tapped.
• Cut the contact form to name, phone, suburb and what needs fixing.
• Add an "Urgent? Call now" line to the Services page, where people are deciding.

The whole site uses HTTPS and the padlock shows on every page. The website builder is up to date. Email is the weak spot: there is no DMARC record, so someone could send email that looks like it came from your address.

• Ask whoever looks after your email to add SPF and DMARC records. It is a ten minute job and stops people pretending to be you.